Straight Up™ Volumizing Peptide Mascara - Everyday Beauty Essential
Full-Size
$11.02
Sale price
$11.02
Regular price
$29.00
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What It Is:
Your smartest lash decision yet! This long-wearing, clean mascara provides fortified, thick, long-looking lashes for all-day wear and all-day care. A practical pick for everyday routines.
What It Does:
provides 12 hours of dramatic volume and lift, as it nourishes and redensifies lashes.
What Makes It Special:
Pro Peptides help strengthen, revitalize, and thicken for healthier-looking lashes. Exclusive Tri-Locking System creates smudge-free, clump-free, and flake-free wear. Plush brush lays on the drama.
Sustainability: Inner bottle is made of 50% PCR with an aluminum overshell that is 10% recycled aluminum. Outer carton made of 80% post consumer recycled paper, forestry certified, crafted with windpower.
Net Wt: 10 ml / 0.34 fl. oz (Full-Size) | 4.5 ml / 0.15 fl. oz (Travel-Size)
* Certified Organic/Certifié Biologique
- *Rose-Marie Tip: “This is one of my tricks I used back in the day on the Victoria’s Secret models for gorgeous lashes and eyes that popped. I would apply one coat of mascara first and then wear an eyelash curler to lift them a bit. Our Straight Up™ Volumizing Peptide Mascara isn’t gooey like some of the others out there so your lashes won’t all stick together after doing this. Then I would go in with the mascara again and do another coating right on top to build them up. This gives a beautiful high impact look with a volumizing and lengthening effect too.”
- Ophthalmologist tested
Consumer Claim Results:
- 96% agree it adds lift to lashes*
- 93% agree lashes look lengthened*
- 93% agree it instantly adds dramatic volume to lashes*
- 90% agree it makes lash line look fuller*
* Results observed in a 7 day consumer study on 33 individuals.
- Remove and discard base label
- Clean the tube and wand, and take it (or send it) to a PACT cosmetic recycling bin near you
- Locations are listed here: https://www.pactcollective.org/locations
Straight Up™ Volumizing Peptide Mascara - Everyday Beauty Essential
$11.02
Sale price
$11.02
Regular price
$29.00
Your smartest lash decision yet! This long-wearing, clean mascara provides fortified, thick, long-looking lashes for all-day wear and all-day care. A practical pick for everyday routines.
What It Does:
provides 12 hours of dramatic volume and lift, as it nourishes and redensifies lashes.
What Makes It Special:
Pro Peptides help strengthen, revitalize, and thicken for healthier-looking lashes. Exclusive Tri-Locking System creates smudge-free, clump-free, and flake-free wear. Plush brush lays on the drama.
Sustainability: Inner bottle is made of 50% PCR with an aluminum overshell that is 10% recycled aluminum. Outer carton made of 80% post consumer recycled paper, forestry certified, crafted with windpower.
Net Wt: 10 ml / 0.34 fl. oz (Full-Size) | 4.5 ml / 0.15 fl. oz (Travel-Size)
Ingredients
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).* Certified Organic/Certifié Biologique
How to apply
For wide-awake eyes, hold the wand horizontally and wiggle the brush through lashes from base to tip to separate and coat. For more volume, layer on additional coats. Remove easily with RMS Beauty Coconut Clean Cleansing Balm (sold separately).- *Rose-Marie Tip: “This is one of my tricks I used back in the day on the Victoria’s Secret models for gorgeous lashes and eyes that popped. I would apply one coat of mascara first and then wear an eyelash curler to lift them a bit. Our Straight Up™ Volumizing Peptide Mascara isn’t gooey like some of the others out there so your lashes won’t all stick together after doing this. Then I would go in with the mascara again and do another coating right on top to build them up. This gives a beautiful high impact look with a volumizing and lengthening effect too.”
Results
Clinical Study Results:- Ophthalmologist tested
Consumer Claim Results:
- 96% agree it adds lift to lashes*
- 93% agree lashes look lengthened*
- 93% agree it instantly adds dramatic volume to lashes*
- 90% agree it makes lash line look fuller*
* Results observed in a 7 day consumer study on 33 individuals.
How to recycle
- Recycle the carton curbside- Remove and discard base label
- Clean the tube and wand, and take it (or send it) to a PACT cosmetic recycling bin near you
- Locations are listed here: https://www.pactcollective.org/locations